Moradness is a Canadian lifestyle headwear and clothing brand motivated by motorsport. Racing is in our DNA and Moradness is a way of life! Just like any forms of motorsport, it's about being rad, going fast and not being afraid of getting our of your comfort zone.
The brand was launched in 2017, right after Co-Founder Daniel Morad won the Rolex 24 Hour at Daytona with his team, Alegra Motorsports.
Our designs are inspired by race tracks around the world, motorsport photographers, colourful patterns, original textures and sometimes subtle tire track trails you can spot at the back of a hoodie.
Jessica & Daniel are life partners that decided to start Moradness and grow this rad business together.
Daniel is a professional race car driver that grew up at the kart track and made his way through the ranks of motorsport to reach the highest level of sportscar racing.
Jessica is a PR pro and Entrepreneur who's ultimate dream was always to have her own company and brand in the clothing industry.
Starting small with just a few snapback hats, they've now developed a full headwear and loungewear line inspired by racing, karting experiences and a championship tailored to amateur racers, a growing community of passionate and like-minded people as well as a headwear customization service for companies, race teams and drivers.
The mission comes in two parts.
The first is to create a brand that brings the racing community even closer and gathers passionate people together whether it's through unique headwear designs or karting events.
The second is to offer amazing quality pieces that are motivated by motorsport that can be worn anywhere, anytime. We don't make race weekend merchandise. We make ready-to-wear pieces of quality that are comfortable and creative.
Become a Moradness Member
Becoming a Moradness member is FREE and you get tons of RAD perks.
10% off your first purchase, 1 new gift every season*, birthday gift card*, member giveaways only, exclusive emails, product launches and more!