About

ABOUT

MORADNESS

The Story

Moradness is a Canadian lifestyle headwear and clothing brand motivated by motorsport. Racing is in our DNA and Moradness is a way of life! Just like any forms of motorsport, it's about being rad, going fast and not being afraid of getting our of your comfort zone.
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The brand was launched in 2017, right after Co-Founder Daniel Morad won the Rolex 24 Hour at Daytona with his team, Alegra Motorsports.
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Our designs are inspired by race tracks around the world, motorsport photographers, colourful patterns, original textures and sometimes subtle tire track trails you can spot at the back of a hoodie.

The Team

Jessica & Daniel are life partners that decided to start Moradness and grow this rad business together.
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Daniel is a professional race car driver that grew up at the kart track and made his way through the ranks of motorsport to reach the highest level of sportscar racing.
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Jessica is a PR pro and Entrepreneur who's ultimate dream was always to have her own company and brand in the clothing industry.
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Starting small with just a few snapback hats, they've now developed a full headwear and loungewear line inspired by racing, karting experiences and a championship tailored to amateur racers, a growing community of passionate and like-minded people as well as a headwear customization service for companies, race teams and drivers.

The Mission

The mission comes in two parts.
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The first is to create a brand that brings the racing community even closer and gathers passionate people together whether it's through unique headwear designs or karting events.
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The second is to offer amazing quality pieces that are motivated by motorsport that can be worn anywhere, anytime. We don't make race weekend merchandise. We make ready-to-wear pieces of quality that are comfortable and creative.

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